How well do you understand your customers?

Humane design and education

Many of the professionals I work with don’t realise that they think about their business differently to their customers.

When someone visits your website it is because they are looking for something – an answer to a question, a solution to a problem – something that you may be able to provide. They are thinking about this in their own way – and likely not in the terms of ‘business expertise’ expert way that you are.

Your website is often the first contact people have with your business. Effectively it’s a shop-front. It is also your most important sales assistant and business representative. If it is not speaking in the language that your customers use, you risk them going somewhere else.

Luckily there are some very straightforward ways to find out how your website is doing.

Do you think it’s time your website had a performance review? Would you like to work with me on it? Please – get in touch to see what we can create together.