Create an online internal newsletter for Data and Research Services
Online newsletter 2004-05
Challenges
Internal news was not shared effectively, so staff did not know what was current in the company
A newsletter produced to print quality was being delivered via the Intranet as a PDF, which could not be easily read on the screen
Articles could only be submitted by senior staff and were very heavily edited to fit a very small section of the PDF newsletter, without a review process
Non-managerial staff could not submit articles
Trust in news quality was low
The news production process was not trusted
Outcomes
Created an editorial process and group and took part in the editorial cycle, writing and editing articles
Wrote articles and guidelines on writing for the web
We produced a newsletter which all staff could contribute to, and they did so willingly and eagerly
Changed the company culture, promoted knowledge sharing and communication
Methods
Collaboration with Head of Marketing, Editor, Head of Information Services and Software Developer
User interviews (online and face-to-face) to gather requirements from across the company
Graphic design and front-end web page build
Usability testing to refine interface designs
Phased replacement of the PDF newsletter with an online publishing and delivery medium, which formed the central part of the new Intranet