Create an online internal newsletter for Data and Research Services

Online newsletter 2004-05

Challenges

  • Internal news was not shared effectively, so staff did not know what was current in the company
  • A newsletter produced to print quality was being delivered via the Intranet as a PDF, which could not be easily read on the screen
  • Articles could only be submitted by senior staff and were very heavily edited to fit a very small section of the PDF newsletter, without a review process
  • Non-managerial staff could not submit articles
  • Trust in news quality was low
  • The news production process was not trusted

Outcomes

  • Created an editorial process and group and took part in the editorial cycle, writing and editing articles
  • Wrote articles and guidelines on writing for the web
  • We produced a newsletter which all staff could contribute to, and they did so willingly and eagerly
  • Changed the company culture, promoted knowledge sharing and communication

Methods

  • Collaboration with Head of Marketing, Editor, Head of Information Services and Software Developer
  • User interviews (online and face-to-face) to gather requirements from across the company
  • Graphic design and front-end web page build
  • Usability testing to refine interface designs
  • Phased replacement of the PDF newsletter with an online publishing and delivery medium, which formed the central part of the new Intranet