Small businesses
I help small business owners make evidence-based decisions so they can create services, products, websites, or communications that are easier and more appealing for people to use.
Your time, money, and energy are limited. You can’t afford to build something people don’t need or redesign your website based on guesswork.
Working with me can help reduce the risk of creating the wrong thing.


Seeing from your customer’s perspective
Your customers are not you – you know your business; they don’t. I help you to see your business through their eyes.
The goal is not just to make things look attractive, but to make them work well for the people using them.
You can also avoid wasting money on changes that look good but do not meet a real need.
Starting is quick and simple
Our starting point will depend on where you are in your business and what you want to achieve
I work with you to determine outcomes and activities. We’ll also agree on the timescale and budget.

Expert Review
£800 – £1750
I step through your website as a customer, assessing ease of use, clarity of offer and basic design principles.

Usability testing
£950 – £2500
I observe representative end-users interact with your service or product, identify issues and recommend solutions.

User research
£1000- £3000
A custom exploration with your current or prospective customers to understand their behaviour in depth.
What would you like to achieve?
Book a short video call, I’d love to hear from you
You must be logged in to post a comment.